The Questers: A RefrEshed Look
MAY 15TH, 2025
Honoring our legacy, embracing the future
As many of you may know, THE QUESTERS began working with an external branding agency based in Philadelphia, PA, The Devoted, to help refresh the logo and overview to help bring in a new generation of our organization. Led by president of the Quince Street Seekers #1523, Nicole Smith, the refreshed logo and messaging was presented at the recent International Convention.
After a vote from the board, we are excited to unveil the work that has been completed. THE QUESTERS has always been more than just an organization - it’s a community of people who care deeply about history, about stories, and about preserving what matters. As we look to the future, we’re proud to unveil a refreshed brand that reflects the heart of our mission and the growing energy behind our work.
At the core of our updated identity is a new overview statement that captures what it means to be a Quester today: We are a community dedicated to keeping history alive through education, preservation of meaningful places, and funding restoration projects. Questers work to honor and share the stories that have shaped our collective heritage by funding the preservation of landmarks and historic sites and by providing scholarships and fellowships in the field of historic preservation.
This guiding language helped inspire a new logo and visual system - designed to honor our legacy while making space for the next generation of Questers. Clean, classic lines connect past and present, while the open, circular form represents continuity, collaboration, and the ever-curious spirit of discovery.
The refreshed brand signals our commitment to both tradition and progress. It’s a recognition of the meaningful impact Questers have had for over 80 years - and a renewed invitation to others who share our passion for history, education, and preservation. This logo will be available for use by all chapters in the coming weeks. We will also be launching a new International Website - more to come!
